Practical website, software, and marketing advice for businesses and nonprofits. Learn what moves the needle and what quietly gets in the way.
I had a client who was putting out genuinely useful content. Real insights, practical information, written in a voice their audience connected with. But the engagement…
Read the tip : Why Your Graphics Are Costing You Engagement (And What to Do About It)I had a client recently who came to me confused. Their website traffic had dropped noticeably over the past few months, but when they looked at…
Read the tip : What AI Is Changing About SEO Right Now (And What Small Businesses Should Do About It)I work with a lot of small business owners who are doing the right things on the surface. They have a website. They’re posting on social…
Read the tip : Why Your Website Isn’t Converting (And What’s Quietly Getting in the Way)I work with a lot of small business owners who are deeply committed to their marketing strategies. That commitment is admirable. But sometimes, commitment and stubbornness…
Read the tip : When Sticking With It Stops Being a Virtue: How to Know When It’s Time to Pivot Your Marketing StrategyRecently, a client came to me frustrated. They were sending emails consistently, but something wasn’t clicking. Open rates were flat. Click-throughs were low. They couldn’t figure…
Read the tip : Stop Guessing and Start Testing: How A/B Testing Can Transform Your Email MarketingRecently I was talking with a small business owner who was convinced they needed to be on TikTok. Why? Because they kept seeing other businesses posting…
Read the tip : You Don’t Have to Be on Every Platform: How to Make Strategic Social Media Decisions for Your Small BusinessYou’ve invested in your website. The copy is solid, the services are clearly laid out, and the contact form works. But every time someone shares your…
Read the tip : Your Website Has a First Impression Problem: Why Featured Images Matter More Than You ThinkWhen most business owners think about their website, they think about how it looks. Is the design on brand? Does it load quickly? Is it easy…
Read the tip : Is Your Website Accessible to Everyone Who Needs It? What Every Business Owner Should Know About Web AccessibilityA year ago, you paid a designer to build your website. They walked you through the value of SEO, Search Engine Optimization, and explained how ranking…
Read the tip : Is Your Website Optimized for Today’s Search Engines? Why SEO Alone Is No Longer Enough
