The problem
The McClaskey Excellence Institute was struggling with identifying new clients and tapping into their existing client base to increase their repeat business.
Ongoing marketing for a leadership training institute
Ongoing marketing collateral for the McClaskey Excellence Institute: class and webinar flyers, one-page explainers, LinkedIn quote graphics for both principals, the Alumni Spotlight email campaign, and editing and production for the Operations Experts Podcast.
What I built
Class and webinar flyers, one-page explainers, LinkedIn quote graphics for both principals, and the Alumni Spotlight email campaign. Plus editing and production for the Operations Experts Podcast, including short clips cut for social.
Outcome
The number of registrations for trainings and webinars increased by 48%. The annual Tri-Cities Quality Forum had a 14% increase in registrations and attendees each year.
Media and Platforms
- Class flyers
- Webinar flyers
- One-page explainers
- LinkedIn quote series
- Alumni Spotlight email
- Podcast editing
- Social clips
“Kate has done a fantastic job increasing the visibility of the McClaskey Excellence Institute to increase our number of qualified leads and double our revenue.”