The problem
A new book competes with the institute’s courses and services for attention. It needed its own destination without pulling visitors out of the existing navigation or breaking the established design.
A book launch that had to sit inside an existing site
David McClaskey has trained more than 15,000 leaders and guided seven organizations to eight Malcolm Baldrige National Quality Awards. 100% Customer Delight needed a launch presence that fit the institute’s established site rather than standing apart from it.
What I built
Launch pages built into the current site: a hero pairing the cover with the endorsement from the Ritz-Carlton co-founder, an about-the-book section, industry-leader testimonials, an author section, and a purchase path.
Outcome
The McClaskey Excellence Institute is now able to use their book as a teaching tool as well as a lead magnet for their classes.
Pages and features
- Book hero
- About the book
- Industry testimonials
- About the author
- Purchase path
- Class signup CTA
- Existing nav integration
“Kate delivered a wonderful landing page, connecting it in with the rest of the site. The design perfectly highlighted the book.”
Sample pages
