The problem
The organization serves people who need help and people who want to give, and both were landing on the same page. Program eligibility also needed stating plainly, without making applicants feel screened.
Love Thy Neighbor provides free professional cleaning to cancer patients, disabled veterans, and families caring for terminally ill or handicapped children in the St. Petersburg area, alongside a food pantry and thrift store.
The organization serves people who need help and people who want to give, and both were landing on the same page. Program eligibility also needed stating plainly, without making applicants feel screened.
A site that separates the two paths at the hero — apply for free cleaning, or learn more and give — then explains each program on its own terms, with the thrift store framed as funding the pantry.
I created a page that highlighted their thrift store and their food pantry, making it easy for people to connect with Love Thy Neighbor’s services.
“The website was exactly what we were looking for.”